A Diamond’s Journey
From the mine to the red carpet, de Grisogono details the path of a diamond from discovery to final cut in a series of videos
Showcasing its commitment and reverence of the precious stones on which its business is founded, Swiss jewellers de Grisogono has teased The Diamond Story – a slick video series exploring the discovery, processing and eventual designs and jewellery pieces to be created from the stunning 813 carat Botswana-found Constellation diamond.
Across the ever-present social media platforms that steer such brand messages, The Diamond Story by de Grisogono will unfold throughout 2017 on Instagram and the brand’s own website in a series of videos, beginning 5 January. A highly produced narrative that charts the dedicated artisans and technologies – from Africa to Dubai, Antwerp, Cannes, New York and Geneva – behind the jeweller's impressive creations.
Check out the story’s captivating teaser trailer below, and stay tuned to The Diamond Story webpage and social media channels for more come 5 January.
