Soma
Traditional textiles for the 21st-century
Keeping the centuries old tradition of hand block printing alive with a community-centred approach to manufacturing, Soma achieves a fresh, ever-changing product list of home textiles and apparel. Experts in block printing using traditional methods – layering prints applied with hand-carved wood blocks to achieve elaborate designs – their wares have become a Jaipur staple.
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While some numbers point to a flailing global art market, a closer look reveals the advent of a new generation of collectors – one who eschews large-scale paintings and sculptures in favour of readily portable pint-sized treasures with a more pocket-friendly price tag.
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